In a list of ways COVID-19’s long-term impact could affect their apparel, accessory and shoe buying behaviors, 26% of respondents said they will now factor in free return shipping before buying, making free returns the most-cited element. consumers from Digital Commerce 360 and Bizrate Insights, consumers say the pandemic crisis made them appreciate free returns. If helping retailers compete is vital to its business plan, then the Happy Returns acquisition makes sense. And PayPal sees an opportunity in helping retailers compete online as ecommerce keeps expanding. In a May 5 conference call to discuss Q1 results, PayPal CEO Dan Schulman said the company believes the shift toward ecommerce spurred by the pandemic will remain unchanged in the post-pandemic world. PayPal wants a bigger piece of the ecommerce pie This is critical for smaller retailers to compete with Amazon, Target, and Walmart who have vast footprints for customers to make convenient returns,” Neiweem says. “First, Happy Returns provides the customer with convenient options to return purchases they made online. Without the Return Bar service, Rothy’s didn’t process returns-and thus shoppers didn’t receive their refunds-until the package reached a Rothy’s warehouse, which could take 14-18 days. At the time, Heather Howard, chief operating officer at Rothy’s, said Happy Returns helped the retailer solve a big problem. Rothy’s teamed with the vendor in May 2018 and then expanded in February 2019 to use Happy Returns’ software for the traditional way of returning orders to a Rothy’s warehouse. Among them are the online shoe brand Rothy’s and Draper James, a women’s apparel brand founded by actress Reese Witherspoon. Some retailers with no stores, or only a handful, offer the convenience of returns to physical locations by working with Happy Returns. FedEx then ships back all the Happy Returns products to one of the vendors’ two regional processing hubs, where Happy Returns redistributes the products back to retailers. The return takes less than a minute, and the shopper receives her refund immediately, the vendor says. Happy Returns co-founder and CEO David Sobie says the merger is a good fit because of the vendor’s “deep respect for PayPal’s ecommerce leadership” and the acquiring company’s inclusive and innovative company culture. “Hundreds of brand partners” use the vendor’s returns software and reverse logistics services, according to Happy Returns. 1474 in the 2021 Digital Commerce 360 Next 1000) and Cost Plus World Market stores house the Return Bar kiosks. Happy Returns’ network now has more than 2,600 drop-off locations in 1,200-plus metro areas in every state in the continental U.S. Last fall, the company added more than 2,000 FedEx locations to its network of return drop-off sites. But Happy Returns is already growing fast. PayPal says the Happy Returns team will become the nucleus for PayPal’s post-purchase offerings to merchants and consumers. For Happy Returns, the deal could help the vendor expand more quickly than it otherwise could. Jul 28 I How Manufacturers Unlock New Revenue with Digital CommerceĪug 2 I Don't Let Technology Hold You BackĪug 9 I 5 Critical Website Fixes Retailers Need to Make Before Black Friday Jul 26 I Getting Ready for Cyber Season 2022 Growing Market Share with Collaborative CommerceĮnvisionB2B I a Digital Commerce 360 Event Fulfillment-Model Changes for Buyers and Sellers Ecommerce Effect: Russia-Ukraine Conflict
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